Nidaria (www.nidaria.com), an Israeli company developed a unique product named “Safe Sea” which provides the beachgoer protection from the sun and almost complete protection from jellyfish sting. The product was developed after ten years of research made by the company in collaboration with the United Nations, the Israeli Navy and U.S. marines.

The global uniqueness and quality of the product do not eliminate product marketing need. Packaged product needs to find a place in displays allover the world and entice a consumer to buy this product instead of existing sun screens.

Nidaria, a new company, had limited knowledge and access to world markets and consumer habits in those markets.
Skylimit, in association with its global partners, was asked to research the New Zealand market, well known for jellyfish encounters with ocean bathers. Skylimit’s local partner advised as to the best way to penetrate the very selective and conservative New Zealand market. Having a limited marketing budget we initially “attacked” the most reliable and “trust worthy” distributors; the local pharmacies, and targeted the national retail networks second.
With the summer, beach season approaching we had to move fast utilizing local connections.
In 4 weeks we succeeded in testing local market feasibility and signing a distribution agreement with two major pharmacy chains.
The first order far exceeded the manufactures expectations.